Every marketing professional knows that creativity and cost effectiveness should be balanced in every advertising and marketing campaign. These days when companies are rationalizing the use of their financial resources, it is especially important to be able to think of ways to achieve the company’s marketing goals without putting a strain on the company’s budget. It would make sense, therefore, to consider low-cost items like custom silicon wristbands as giveaways to their customers and patrons. These bands are versatile and can be used for a number of initiatives. They can also easily be ordered from manufacturers within a short period of time. As they can be produced quickly, there is no need of a considerable lead time for ordering.
When using custom silicon wristbands for your company’s advertising and marketing campaigns, take the following into consideration:
•Brand identity – you need to understand that these wristbands should be extensions of your brand identity. When people see these bands, they should immediately think of your company or brand. Use your corporate colors in the bands. If you are using special colors in your corporate and brand identity materials, check with the manufacturers if they can make the bands in the exact shade. It would be ideal to ask for samples or color swatches in instances like this.
The “personality” of your brand should also be taken into consideration when designing your custom wristbands. If your products are all about being fun and carefree, your custom wristbands should evoke the same feeling in the people who wear them. Stay away from boring colors and neutral shades. You can also go a little bit crazy with your designs. This, on the other hand, will not be fitting if you are offering financial products and services. Going for the more serious colors and designs in your wristbands is recommended.
•Customer demographics – think of the people who will be wearing your custom silicon wristbands. Even if you give these wristbands out for free, your customers might not want to wear them if they are not attractive. When this happens, your efforts and resources will be wasted. You need to come up with custom designs that your customers will actually want to wear everyday. This will give you maximum mileage. You also have to make sure that your products and services are of high quality as well. No freebies will make your customers “endorse” your products if they are no good.
Customers from the younger set would naturally look for brighter colors and designs that are appropriate for their age. If your customers are a bit older, you might want to consider going for more sophisticated colors and designs. Neon or fluorescent wristbands might not look good with business casual outfits or in afternoon cocktail parties.
•Gimmicks and Promotion – it’s good to inject a little excitement into your wristbands. Instead of just giving them away for your customers to wear, perhaps you can think of a promotion wherein they can use the bands to win other items or to for free access to certain establishments. You can have raffle codes printed on the inside of the bands. Offer more valuable items as raffle prizes. You can also have in-store events that customers can join when they present the wristbands. It can be as simple as getting a chance to spin for a prize. You can also tie up with partner establishments that are willing to offer discounts to customers who are wearing your custom silicon wristbands.
Even if it is easy to have silicon wristbands manufactured for various purposes, it does not mean that you can order them without much thought. You still have to think of a good strategy to make these custom silicon wristbands more effective as marketing tools.